SAMPLER 780, USER-FRIENDLINESS FOR 29 YEARS
MJK has from the very beginning made a living of of innovation. New products have grown from potential when a solution didn’t exist or when solutions could be made smarter and financially beneficial to MJK and our customers.
MJK is used to carrying an idea to the market alone. Sampler 780 was created by Jens Kruse and Ivan Griese. The two engineers were very proud of the design, created extremely safe with screws sealing the lid firmly. They brought the design to a seminar at Danish Technological Institute to have their industrial design evaluated.
But when engineers get together, sometimes things tend to get complex. And this time, Danish Technological Institute liked the idea, and offered MJK the assistance of a newly educated Industrial Designer. He wanted to change the mechanical construction, thereby making Sampler 780 far more user friendly.
Ivan Griese explains: ”We worked on a perfect solution, but it is always important to look further than your own desk. You have to listen when people provide well-meaning advice. Our idea was great, but the designer created a perfect finish of the sampler.”.
MJK gave the designer a three month internship, focusing on user friendliness and keeping in mind that the safety of the build-in electronics stayed unchanged. The industrial designer delivered the Sampler 780 ready for market. The design was good, today, 29 years later, the Sampler 780 still maintains a steady sales figure, especially in Scandinavia where accumulated testing is crucial in many areas of waste water outlets.